TECHNICAL SPECIFICATIONS

MOVEMENT

The movement of the M.A.D.1S is a modified version of the La Joux-Perret G101, a mechanical automatic caliber known for its precision and reliability. It operates at a frequency of 28,800 vibrations per hour and offers a power reserve of approximately 68 hours, ensuring consistent timekeeping. The movement features elegant finishing with traditional Swiss watchmaking techniques, showcasing decorative elements like Geneva stripes and polished components. This combination of functionality and aesthetic appeal makes the M.A.D.1S movement a standout in the luxury watch market, reflecting the brand’s commitment to quality and craftsmanship.

THE BASICS 

The M.A.D.1, launched by Max Büsser under his new brand M.A.D. Editions, marks a significant shift in horology by creating an accessible yet high-quality timepiece. Designed with input from collectors, it fosters a sense of community and collaboration, making it more than just a watch. With only 1,500 pieces available, its limited nature has driven demand and enthusiasm among enthusiasts. The overwhelmingly positive reception, particularly for the Friends Edition, highlights its innovative design and the successful blending of traditional craftsmanship with modern aesthetics, setting a new precedent for future releases.

CASE
42 mm

HEIGHT 
15 mm

GLASS 
Sapphire

POWER RESERVE
68 Hours

STRAP
Leather Straps